Basic Attention Token

CRYPTO

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About Basic Attention Token

BAT (Basic Attention Token), a token for a decentralized ad exchange. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.